We led the creative and art direction for data-driven campaign illustrations centered around "AI by the Numbers" for Microsoft Azure. The campaign highlights the growing adoption rate across industries.
Credits
Danil Tabacari - Creative & Art direction, 3D design Katea Ganya - Creative direction, 3D design Agency: Makeshift Studio Client: Microsoft Azure
60K
The number of organizations using Azure AI (60,000) is more than the number of Starbucks stores worldwide. Azure OpenAI usage has also more than doubled over the past six months.
750,000
Customers have used Defender to discover and secure more than 750,000 GenAI app instances
60%
Monthly active users of Copilot across our CRM and ERP portfolio increased over 60% quarter-over-quarter
Dynamic growth
We crafted dynamic compositions that emphasize growth across industries, visually reinforcing the message of AI’s expanding influence. The abstract designs were centered around user interfaces and digital work, reflecting AI’s integration into everyday technology
70%
Nearly 70% of the Fortune 500 now use Microsoft 365 Copilot from customers like Capital Group, Disney, and Dow, to Kyndryl, Novartis and EY.
100,000
More than 100,000 organizations have used Copilot Studio – from Nsure, Standard Bank, and Thomson Reuters, to Virgin Money and Zurich Insurance.
Efficiency
Microsoft’s AI in Action highlights how various companies use Microsoft AI to transform business processes, enhance customer engagement, and improve efficiency.
85%
More than 85% of Fortune 500 are using Microsoft AI
1.3 M
DAX Copilot is now documenting over 1.3 million physician-patient encounters each month at over 500 healthcare organizations
Rewarding
It was a pleasure bringing the vision for AI’s impact across industries to life. Thank you Makeshift Studio for the rewarding experience to create these illustrations.
