azure-ai-stories

Ai Stories campaign illustrations

We created illustrations to highlight real stories of people using AI in inventive ways, helping Microsoft Azure visually represent a variety of AI applications and its meaningful impact in everyday life.

By identifying key story moments, we crafted dynamic visuals that tell a story through composition, elements, and movement.

Credits

Danil Tabacari - Art Direction & design
Katea Ganea - 3D Artist
Dima Svet - 3D Artist
Agency: Makeshift Studio
Client: Microsoft Azure

Stories that teach

Kajoli Tankha creates stories that help her autistic son navigate complex situations. She discovered that her smart teen best processes life’s challenges through stories about him and other characters solving problems or exploring different perspectives. She now gives Microsoft Copilot specific parameters for a narrative to help her create stories.

Love for leftovers

Sowmya Magham’s passion for baking no longer conflicts with her goal of living waste‑free. When her baking videos began taking off on social media, Magham found herself awash in leftover ingredients like egg yolks or coffee grounds, as well as packaging materials like egg cartons or ice packs. Microsoft Copilot helped her come up with ways to reuse or repurpose those items.

Engaging

By identifying key story moments, we crafted dynamic visuals that tell a story through composition, elements, and movement.

Fast photos of family

Roman Wilson can create a photo album in minutes now. Wilson loves taking photos of his family on weekend outings in Atlanta, but he hated spending a couple of hours every Sunday night processing and sorting through hundreds of pictures. He asked Microsoft Copilot for help writing a script that automatically moves files from his camera to his desktop, applies a color filter to each, and shows him each photo with a simple yes/no button to keep or delete it.

From cognitive challenges to creativity

Ioana Tanase is using AI to boost her creativity and overcome the cognitive challenges of dyslexia. She has been doing plenty of research into the best tools and materials to use for a renovation project at her home in France, but to her words often look like they are jumping across the page. Now Microsoft Copilot summarizes research for her, pulling out the main points and rephrasing specialized terms into plain English.

Transformative

Illustrations demonstrate how AI enhances life experiences by showing its transformative impact in everyday situations. These visuals seek to communicate the meaningful role AI plays in simplifying and improving daily tasks.

Engaging event planning

Ishita Singh got a room full of strangers to chat, get to know each other and have fun. She volunteered to organize a social mixer for about 100 early‑in‑career professionals in India but felt unsure how to engage participants and help them network to move their burgeoning careers forward. Singh asked Microsoft Copilot for icebreakers, and it came up with a treasure trove of intriguing questions — that got the conversation flowing.

A creative partner

Jacqueline DeStefano‑Tangorra has more time to help her small business grow now that she’s not stuck in the weeds of marketing logistics. She now uses Image Creator in Microsoft Copilot and other models to help her write and illustrate persuasive marketing emails.

Ideas to celebrate

Lisa Vu helped plan a memorable celebration of Diwali, the Hindu festival of lights, for some of her Microsoft colleagues across Australia and New Zealand. The original agenda for the event was “basic” with pre‑recorded videos. Microsoft Copilot suggested that the videos be accompanied by virtual rangoli art. Vu put her own spin on the idea by asking participants to use Bing Image Creator to come up with their own interpretations of digital rangoli.

Evenings to unwind

Justin Joy now spends his evenings cooking dinner with his fiancée instead of catching up on work. He instructs Copilot for Microsoft 365 to prioritize and summarize his emails every morning, entering any pending tasks into an easy‑to‑read table.

Stories

Thank you to the team at Makeshift Studio for the wonderful collaboration and the opportunity to create story-driven illustrations.

Microsoft Azure

Inventive ways people are using AI