Future Health

As part of the brand identity we created expressive 3D iconography, that helps the conveys brand’s character and voice. Creative direction of Concrete design studio for Future Health, a UK’s largest health research program.

The creative challenge was to take familiar, widely recognized emoji and reimagine them in a bold, fresh way that would stand out across both digital and print platforms. The opportunity lay in merging multiple emoji in one adding new materials and a vibrant design aesthetic.